About Jo
I’m not here to tell you that everything is possible if you just think positively.
I know life doesn’t work like that.
I know what it feels like to start with challenges that can shape the way you see yourself and what you believe you’re capable of.
I was adopted at 11 years of age and, until then, I hadn’t attended school full time. My educational journey was far from conventional. There were plenty of reasons why I could have decided that certain things simply weren't for me.
But I didn't.
In my 40s, as a mature student, I achieved my first degree. In my 50s, I went back and earned my second.
Since then, I’ve set up and run eight businesses. I’ve written two books. I’ve changed direction, started again, got things wrong, picked myself up and figured things out.
And believe me, I’ve made plenty of mistakes along the way.
I’m actually rather grateful for them.
Because somewhere along the way I learned that the biggest thing standing between where we are and where we want to be isn't always our circumstances. Very often, it’s what we believe about ourselves, what we think we're capable of and the stories we've been carrying around for years.
Coaching played a huge part in changing that for me.
It helped me understand my own mindset, challenge the beliefs that were holding me back and, most importantly, make things happen rather than simply think about making them happen.
That is what I want for my clients.
I don't want to give you a list of inspirational quotes, tell you to visualise your perfect life and send you on your way.
I want to know what you really want.
What’s stopping you?
What have you been telling yourself?
And what would become possible if you stopped letting those old beliefs run the show?
My approach is honest, practical and personal. I combine my experience as a Business & Life Coach with Rapid Transformational Therapy® to help clients understand and change the beliefs and patterns that may be keeping them stuck.
And I don't sit on the sidelines.
If we work together, I'm with you every step of the way. I'll challenge you when you need challenging, encourage you when you need encouragement and help you turn ideas into action.
I bring more than qualifications to this work. I bring years of experience of learning, failing, starting again, building businesses, studying when I was told by circumstances that it would be difficult, and continually choosing to believe that I could do more.
I'm a real person. I've had setbacks. I've got things spectacularly wrong. I've doubted myself. I've started again.
And I've learned that you don't have to have everything figured out before you take the next step.
You just need to believe that another version of your life is possible — and then be willing to do something about it.
If you're ready for change, I'd love to help you work out what that change looks like for you.
A Human-Centered Approach
My work is grounded in the belief that transformation begins with a deep understanding of the human experience. I combine the precision of Rapid Transformational Therapy® with the warmth of coaching to help you navigate the complexities of your own story. Together, we move beyond the surface to uncover the beliefs that are holding you back and create a life that feels truly yours.
“The goal was never just English — it was me.”
“Working with Jo was so much more than learning English. It was a journey of self-discovery. When I started working with Jo, I struggled with confidence and would often freeze, overthink and doubt myself. What I discovered through our work was that the real barrier wasn’t simply the language — it was how I was thinking about myself and what I believed I was capable of.
Jo created a safe, supportive space where I could be completely myself, explore what was holding me back, make mistakes without fear and learn to trust myself.
Our sessions helped me develop a much stronger awareness of my thoughts, emotions and behaviours. I learned that small, consistent actions are more powerful than overwhelming myself trying to do everything at once. Most importantly, I learned to trust myself and trust the process.
The results have gone far beyond what I initially expected. I achieved the IELTS score I needed, secured sponsorship at my first-choice university and am now one step closer to making my dream of studying abroad a reality.
I would recommend Jo to anyone who feels stuck, lacks confidence or knows they are capable of more but doesn’t know how to move forward.
Jo doesn’t simply tell you what to do. She helps you discover the answers within yourself — and that can change everything.”
Luisa, Colombia
“Jo helped me understand what was really holding me back.”
“Working with Jo was about much more than developing a new skill. She helped me understand the personal barriers that were holding me back — particularly my lack of confidence and the pressure I was putting on myself.
What makes Jo different is the way she listens. She doesn’t just hear your words; she pays attention to your attitude, your feelings and what is underneath what you are saying. She understands where you need to begin and helps you find a way forward that works for you.
One of my biggest breakthroughs was learning that I didn’t have to push myself so hard. I learned to accept that mistakes are part of growth, to be patient with myself and, most importantly, to trust the process.
Today, I feel much more comfortable putting myself out there, communicating with others and stepping into situations that previously would have made me doubt myself.
Jo’s approach is personal, supportive and genuinely human. She helps you understand how you feel, how you think and what you need to change in order to move forward.
I would absolutely recommend working with Jo. If something is holding you back, take the first step. Be honest about what you want to achieve, trust the process and give yourself the opportunity to grow.”
Rafael, Mexico
Country Sales Manager
“Working with Jo brought ease and clarity into my life.”
“Before working with Jo, I felt lost and struggled to plan my life, set meaningful goals and, most importantly, take action towards them. I often felt that my goals were too big or difficult to achieve.
Jo has an incredible ability to simplify things and help you see situations from a completely different perspective. What once felt like a huge, overwhelming problem became something I could break down into small, manageable steps.
What made the biggest difference was learning how to question things more deeply, analyse situations from different perspectives and make decisions with greater confidence. These are skills I now use every day, not just during our sessions.
Since working with Jo, life feels lighter, smoother and more peaceful. I have learned to focus on what I can control, let go of what I cannot, and take responsibility for creating the life I want.
I no longer feel like someone who simply has to accept whatever life brings. I now see myself as someone who can take action, make a plan and work towards even my biggest goals, step by step.
Jo is wise, compassionate and genuinely committed to helping people change. She doesn't simply give you answers — she teaches you how to find your own.
Working with Jo was an unbelievable experience and one that will stay with me for life. She helped me understand myself more deeply, make peace with things that had been troubling me, and develop a clearer vision for my future.
If you are hesitating about working with Jo, don't miss the opportunity to invest in yourself. It could change the way you see yourself and your life.”
— Salama, Morocco
Logistics & Export Professional
Frequently Asked Questions
What is coaching?
Coaching is a collaborative process designed to help you identify and shift the self-limiting beliefs that are holding you back from your full potential.
What is RTT®?
Rapid Transformational Therapy® is a powerful, evidence-based method that targets the root of your limiting beliefs to create lasting change in your life.
How does RTT® differ from coaching?
While coaching focuses on the present and future, RTT® works with the subconscious mind to address the core beliefs that have been shaping your reality for years.
What happens during a session?
We explore your story together, identify the core beliefs that are limiting you, and work through the process of releasing them to create a new narrative.
How many sessions might someone need?
The number of sessions varies based on your unique story and the depth of the beliefs you wish to release. Most people find significant transformation in 3-6 sessions.
Who is this work suitable for?
This work is ideal for intelligent adults who are ready to stop playing small and start creating a life that feels truly their own and authentic.
How do I get started?
Start by booking a free discovery call. We can discuss your goals and determine if this work is the right path for you to begin your transformation.